About Us

Breedx is an innovative Vegetable Varietal Development Company, focusing on consumer benefits. We develop, promote and commercialize specialty vegetable varieties, premium products that bring key and unique benefits, first to the consumers as well as to all our partners along the fresh produce supply chain.

Our leading product line is the sweet Seedless Pepper (SLP) – branded "Pepperito"®, small size, great taste and crunchy with the unique added value of being 100% seedless. For consumers, it is a fresh & healthy snack with no need to dispose of seeds when consumed fresh, used as a salad ingredient or when filled.

Our products

Have a look at our sweet, 100% seedless pepper and tasty cherry tomato portfolio.

We breed and market varieties that:

  • Have unique apperance and superior taste

  • Deliver consistent fruit quality

  • Can be cultivated in a wide range of climatic conditions

  • Provide a significant extension of the crop cycle

  • Increase yield

Lior Carmeli
B.A. // CEO

Lior has an extensive background in agriculture and particularly in vegetable seeds business. From 2011 to 2020, Lior was part of the Monsanto/Bayer vegetable seeds business in commercial and portfolio management roles.

Ohad Zuckerman
B.Sc. Ag. & MBA // Chairman of the Board

Ohad has 26 years of experience in the seed industry. As the former CEO of Zeraim Gedera, he guided ZG from exports of US$ 10 M to US$ 60 M per annum.

 Moshe Bar
Ph.D.  // CTO & Director

Moshe has 23 years of experience in the seed industry as VP R&D at Zeraim Gedera and Global Head of Scouting and Crop Lead Pepper at Syngenta. In the past he served as the CTO of "Golden Leaf Holdings" and today, he serves as the CEO and founder of Biotagate.

Meet our team

Innovation, an easy word to say,

a less-than-easy promise to fulfill.

We, at Breedx, believe that we really do just that.

© 2023 by BreedX. designed by: glassNstache designer's 

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Breedx is well positioned as a trusted seed company among growers, shippers and category managers, as well as leading supermarkets chains, by supplying innovative products that bring added value and profitability to all its partners along the fresh produce supply ­chain.