At Breedx, we believe every great idea starts with a seed and every seed holds the potential to transform how people enjoy fruits and vegetables.
Established in Israel, Breedx is a pioneering Seed Company dedicated to the development, promotion and commercialization of specialty vegetable varieties with unique, consumer-driven benefits. Our mission is simple yet ambitious: to lead the global specialty vegetable market and to breed vegetables that are better in taste, appearance, convenience and nutritional value delivering added- value for growers, retailers, the food service sector and consumers alike.
Our journey began with a bold question:
“How can we make vegetable consumption not just healthier, but also more desirable, exciting, accessible and fun to consume?”
From that question grew a commitment to innovation at every stage of the fresh produce supply chain.
Over the years, we have pioneered a unique portfolio. Pepperito®, the truly seedless sweet pepper, offers not only exceptional flavor and crunch, but a whole new level of convenience for consumers along with high yields and disease resistance for the grower. For tomatoes, our vibrant portfolio of specialty products has redefined what tomatoes can look and taste like, offering the food service sector and home cooks a palette of colors, shapes and rich flavors to inspire their creations.
At Breedx, innovation doesn’t stop at the lab or in the field. We work closely with growers to ensure that our varieties are profitable, sustainable and adaptable. We collaborate with distributors and retailers to make sure that our products stand out on the shelf. And we listen to consumers, their needs, desires and feedback guide everything we do.
Today, Breedx proudly partners with leading growers, cooperatives and retailers around the world, exporting premium seeds and sharing our vision for a more flavorful, sustainable and exciting food future.
We’re not just breeding vegetables.
We’re breeding a difference.
At Breedx, we don’t just develop seeds — we lead market development.
We’ve adopted a Vertical Marketing model that sets us apart from traditional Seed Companies by focusing on the entire value chain, from seed to shelf.
Instead of focusing solely on seed sales, we play an active role in driving demand from the consumer and retail side. By working directly with retailers, growers, distributors, and other partners, we create an integrated pathway that ensures our products succeed in the marketplace.
This integrated, consumer-driven approach enables us to build brands like Pepperito® into recognized, trusted names on supermarket shelves, while creating sustainable, profitable ecosystems for growers and retailers alike.
