International Taste Institute

The Superior Taste Award is one of the most prestigious and highly recognized titles in the global food and beverage industry. It is awarded annually by the International Taste Institute (ITI), based in Brussels, Belgium.

The prestige of this award comes primarily from its strict selection and tasting methodology:

  • 100% Blind Tasting: Complete anonymity—judges cannot see the packaging, brand, or country of origin.
  • World-Class Jury: Over 200 leading chefs and sommeliers (many from Michelin-starred restaurants)..
  • Scientific Evaluation: Products are rigorously rated based on 5 sensory criteria: first impression, appearance, aroma, taste, and texture.

The competition is open to companies worldwide.

In 2026, BREEDX submitted 6 products to the prestigious Superior Taste Award tests, and we are thrilled to share the winning results:

  • Yellow & Orange Pepperito®: Earned the highest rating of 3 stars and are considered exceptional products! ⭐⭐⭐
  • Red Pepperito®: Earned a fantastic 2-star rating and is considered an outstanding product! ⭐⭐
  • Our Taste Tomatoes Awarded a 1-star rating, recognized for its outstanding flavor and high quality! ⭐


These awards reflect BREEDX’S commitment to breeding vegetables that consumers love and growers trust.

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BreedX – Tomato & Pepper Breeding Innovations
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