The Breedx team at Fruit Attraction
A broader global reach
While Breedx is already a known name in European produce circles, this year’s event signaled growing interest from previously untapped regions. “We were pleased to see a lot of engagement from South America, several African countries, and the Oceania region,” she notes. “These markets weren’t a primary focus for us before, but the feedback we received has definitely opened new doors.”
Listening to the market: Sweet pepper size and flavor demands
Retailers and growers alike discussed with us their evolving needs, particularly around sizing. A notable trend was the demand for peppers between 5–11 cm, similar to the popular ‘sweet bite’ varieties, but without the seeds.
“Our breeding program is already ahead of the curve. We’re offering our customers several new two-bite seedless pepper varieties in all three colors: red, orange, and yellow, with resistance. This format is ideal for snacking and fits perfectly into consumer preferences.”
Branding and education: Closing the seedless knowledge gap
While the Fair didn’t yield immediate partnership announcements, Breedx left with a strong pipeline of new connections. “We’ve made promising contacts,” Ziva confirms. “It takes time to build the right partnerships, but the foundations laid at Fruit Attraction are solid.”
Breedx also engaged in discussions with several new growers who expressed interest in being early adopters of their innovative varieties.
According to Ziva, one ongoing challenge is consumer awareness. While traditional sweet snack peppers are widely known, seedless varieties are still emerging. Breedx is taking proactive steps to close this gap through branding and digital outreach.
“We’re heavily invested in building the Breedx and Pepperito brands,” she explains. “Our new website has just gone live, packed with information and resources. We’re also very active on LinkedIn, where we share updates with our partners and the broader produce community.”
The website’s impact was quickly felt. “To our surprise, we’ve already received a significant number of contact requests through the new platform,” Ziva adds. “It’s exciting to see that kind of direct engagement.”
Consumer shift: Seedless is the future
Retailers shared valuable insights on how consumers perceive seedless peppers compared to traditional, seeded snack types. According to Ziva, “Consumers already know and love the seeded snack-size varieties. We see our seedless portfolio as the next evolution. We believe they should replace the current seeded versions on shelves eventually. It’s just a matter of time and consumer education.”
Breedx is optimistic that once its two-bite snack-size seedless peppers reach full commercialization, they will secure their place in the market.
Their R&D pipeline
Beyond the two-bite varieties, the Company is developing midi-blocky and long conical seedless pepper types, further expanding its seedless portfolio. On the tomato side, Breedx continues to focus on taste-driven varieties across a weight range of 10–100 grams.
“Our tomatoes are bred with taste at the forefront,” she emphasizes. “We believe taste should never be compromised, and our varieties reflect that.”
She shares that their participation in Fruit Attraction 2025 has accelerated momentum toward greater global market penetration and consumer impact.
For more information:
Breedx
Ziva Razon, Marketing & Sales Manager: Europe
ziva@breedx.com
www.breedx.com